By Albert Leow | Huttons Asia Pte Ltd
30 October 2026
Singapore Home Sales and Price Outlook for Q4 2026
As we assess the Singapore property market Q4 2026 outlook, private home prices are rising while developers’ sales have slowed. Drawing on Huttons Asia’s research and URA statistics, we examine whether new launches can revive sales and what this means for your next property decision.
Drawing on the research summary supplied by Huttons Asia and the latest URA statistics, we see grounds for a recovery in sales activity as more projects reach the market. However, a busier launch calendar does not guarantee strong take-up at every development.
For buyers, the question is whether a particular home offers the right combination of affordability, location and long-term usefulness.
What happened in Q3
URA’s final Q3 release recorded a 1.4% quarterly increase in private residential prices, compared with 0.5% in Q2. Developers sold 1,183 private homes, excluding executive condominiums, compared with 2,141 in Q2—a decline of approximately 44.7%.
At the same time, developers launched 1,140 uncompleted units, compared with 1,783 previously. This matters because buyers had fewer newly launched homes to choose from.
The headline slowdown therefore needs context. Lower sales can reflect fewer launches as well as more cautious purchasing decisions. We should avoid treating the quarterly decline alone as proof that housing demand has disappeared.
Source: URA, Release of 3rd Quarter 2026 Real Estate Statistics.
Why can prices rise when sales fall
Price indices and transaction volumes measure different aspects of the market. The first tracks price movements; the second measures activity.
A quieter market does not automatically require sellers to reduce prices. Equally, a rising national index does not mean every property has gained by the same percentage.
Our interpretation is that buyers should examine comparable transactions within their chosen location and property segment. A broad market headline is useful context, but it cannot establish the fair value of an individual unit.
Huttons’ research highlights the affordability question
The Huttons research summary supplied for this article notes that OCR non-landed prices rose 4.4% over the first nine months of 2026, compared with 3.2% for the whole of 2025. It also reports a 27.2% quarterly decline in OCR transaction volume, with Huttons Asia CEO Mark Yip highlighting affordability concerns.
We find this affordability perspective particularly useful. Buyers may still want to upgrade, but their willingness to proceed depends on the total purchase price, available cash and CPF, financing and ongoing household commitments.
A smaller unit with a lower total price can be more manageable despite a higher price per square foot. Conversely, a lower psf figure does not necessarily make a larger home affordable.
Can new launches revive Q4 sales
The supplied research identifies Lucerne Grand in Lakeside, The Serra Residences in Novena and Thomson Reserve in Upper Thomson as important projects in the Q4 launch calendar.
Our view is that additional launches can bring buyers back into active comparison: reviewing floor plans, assessing locations and deciding whether to commit. They also give households that postponed a purchase more options.
However, the recovery remains a forecast. Its strength will depend on actual launch prices, the mix of available units and buyers’ response.
Launch activity, showflat attendance and completed purchases are separate measures. We would assess the recovery through sustained sales rather than visitor numbers alone.
How much further could prices rise
The Business Times reported analysts’ forecasts of 3%–5% private home price growth for the full year. Separately, Zaobao reported Mark Yip’s forecast of 3%–4%.
These are full-year forecasts, not predictions that prices will rise by another 3%–5% during Q4. They are also expectations rather than confirmed outcomes.
We would avoid assuming that a national forecast translates directly into a similar gain for a particular development. Entry price, unit attributes, competing supply and the eventual resale market all matter.
Supply provides an important counterbalance
URA’s release also points to continued housing supply through the Government Land Sales programme, with 9,320 private residential units on the 2026 Confirmed List.
Land-sale supply does not become completed housing immediately. Nevertheless, it is a reminder that today’s buyer should consider future competition alongside current availability.
Our interpretation is that stronger launch momentum can coexist with selective buying. More projects may support transaction activity while giving households greater scope to compare alternatives.
What should buyers and owners do
For own-stay buyers, we recommend starting with a comfortable total budget, then comparing homes that meet your practical needs. Examine usable layout, transport access, daily amenities and the timing of your move.
For investors, test the purchase against realistic rent and ownership expenses. Include vacancy, maintenance, financing and applicable taxes. Expected capital appreciation should not be the only reason the numbers work.
For owners considering a sale, recent comparable transactions provide a firmer pricing basis than a national headline. If you plan to buy again, assess the sale and replacement purchase together.
In each case, leave room for changes in income, expenses and financing condition
Our outlook
We see a reasonable basis for stronger new home sales in Q4 as the launch calendar expands. Huttons’ focus on affordability also explains why a recovery may remain uneven across projects and price points.
The opportunity for buyers is to use the wider choice to make a more informed decision. We would proceed when the home, price and financing fit your circumstances, rather than buy solely because further market growth is forecast.
If you are comparing Lucerne Grand, Thomson Reserve or other private homes, we can help you assess layouts, total purchase costs and relevant alternatives.
Sources and attribution
- URA, 23 October 2026: https://www.ura.gov.sg/news/media/pr26-73/
- The Business Times, 23 October 2026: https://www.businesstimes.com.sg/property/home-sales-set-recover-q4-prices-seen-rising-further-new-launch-momentum/
- Lianhe Zaobao, 23 October 2026: https://www.zaobao.com.sg/finance/singapore/story20261023-9881107
- Huttons Asia Pte Ltd research summary supplied for this article. The OCR nine-month growth and transaction-volume figures above are attributed to that supplied summary.